In the film, a 5-year-old girl innocently believes in using bear bile to cure dolls. After listening to his father's advice, she realized that the cruel act of extracting bile only caused pain and trauma to bears and nowadays people choose modern remedies, not bile. another bear.

The demand for bear bile is the main cause of bear bile farming in Vietnam, threatening the wild bear population. Many Vietnamese still believe that bear bile is a panacea and choose to use bear bile instead of modern remedies, which are affordable and highly effective.

Over the past 13 years, a group of bear NGOs has been assisting government authorities and has made significant achievements in efforts to end bear farming through strengthening law enforcement and monitoring of bear captive facilities; Improve policy institutions and reduce the need for bear bile use. As of October 2018, the number of captive bears across the country was only about 800 individuals, a significant reduction compared to the number of more than 4,300 individuals kept in captivity in hundreds of facilities discovered in 2005. and demand for bear bile has decreased significantly. According to an ENV study published in 2015, the demand for bear bile has decreased by 61% compared to 2009. Many bear owners have also abandoned bear farming and voluntarily transferred their own bear bears. to the rescue center this year. These are positive signs that Vietnam will soon end the situation of keeping bear captive for bile in the near future.

According to Ms. Nguyen Thi Phuong Dung, Deputy Director of ENV: “Bear bile is no longer suitable for modern society. Even so, we still have a lot of work to be done to completely eradicate this regressive bear captive activity. ”

Ms. Dung encourages the community to join hands in protecting bears with practical actions:
• Do not consume bear bile or bear products;
• Notify the advertising, trade in bear bile and bear products to local authorities or ENV 1800-1522 wildlife protection hotline;
• Encourage people around them not to use bear bile and bear products;

“With many modern remedies that replace bear bile, every person in today's civilized society can contribute to a complete end to bear bile farming by not using bear bile and encouraging people to Working together for the future of bears in Vietnam, ”Dung said.

This communication short film is part of ENV's bear protection campaign and partners are the World Animal Protection Organization and the Four Paws Organization to promote ending bear farming and contribute to the protection of bears. naturally in Vietnam.

ENV would like to thank Vietnam Television, local television channels, MobiTV, VTC digital television and Sen Media Company for broadcasting and helping spread the bear protection message to millions of people around the world. Vietnam.

This media short film and other ENV bear protection short films can be viewed online on ENV's Youtube channel.

Please see more details about the campaigns that ENV has implemented to end bear farming HERE